The rapid evolution of technology, data and digital media promised to forge deeper, more personal relationships with customers.
But in a media landscape dominated by automation, algorithms and AI…
Are we having the opposite effect and forgetting the human?
At Havas Media Network, we believe in putting the Human Experience back at the heart of marketing. In a series of events and thought leadership, we will explore how we ‘re-humanise’ the relationship between technology, brands, and their customers.
We’ll explore the theme of Human Experience through three lenses throughout the year.
01
Brands
Joined by behavioural psychologist, tech consultant and Sunday Times Best Selling author Patrick Fagan, combined with our proprietary Meaningful Brand data, we reveal how brands can use digital technology, media, and behavioural science to strengthen their relationship with their customers.
02
Humans of the UK
For an industry dominated by lowest common denominator descriptions of audiences, we will be ‘smashing the average’ and deep diving into the breadth and diversity of real human experiences.
03
Humanistic Technology
Our relationship with technology is evolving at rapid pace. We’ll be exploring how the marketing industry can leverage technology to better serve the human condition.